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Isobel Doole, Robin Lowe. This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner.

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30 окт 2007 ... However, for emerging market economies, financial globalization appears ... http ://www.imf.org/external/pubs/ft/wp/2003/wp03246.pdf ... Isobel Doole, Robin Lowe. International Marketing Strategy: Analysis, Development and ...

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Isobel Doole, Robin Lowe, Chris Phillips. This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis - including trading environment, market considerations, research and opportunities...

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